The Pirate Life Parlour was activated during each Marvel match at the 2023 AFL season. It was a unique brand experience where customers enjoyed a beer while getting a free haircut. We saturated the space in brand colours and graphics while designing the slimest barber space ever created (not fact checked!). There was a semicircle working space with a max width of 1.8m, which we transformed into a private feeling barber shop using steel framed windows which provided a sense of division yet allowed the customer to engage with the ‘vibe’ and feeling of the stadium beyond. Photography by Albert Comper
