Target Activation at Chadstone

Chadstone - The Fashion Capital - Melbourne, Australia

retail brand activation, fabrication, build and production

We had the pleasure of working with Target Australia on this activation at Chadstone Shopping Centre. A 7m circular structure was designed as an extrusion of the Target rondel. The design featured a ceiling structure in the shape of Target's iconic rondel logo floating over the activation site. It served a practical purpose housing a glow of neon-flex lighting and a logo moment when viewed from above.

Target Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, AustraliaTarget Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, Australia
Target Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, AustraliaTarget Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, Australia
Target Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, AustraliaTarget Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, Australia
Target Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, AustraliaTarget Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, Australia
Target Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, AustraliaTarget Activation at Chadstone - retail brand activation, fabrication, build and production - Chadstone - The Fashion Capital - Melbourne, Australia

We acknowledge the traditional owners and custodians of the land where we work, the Wurundjeri people of the Kulin Nation. We pay our deepest respects to elders past and present, guarding and bestowing their traditional knowledge, history and culture.

+61 3 9091 4577
cocoon@mothdesign.com.au
Brunswick East
Melbourne, VIC AUS